Task 8: Final Proposal

1. Working Title: Culture Clash

2. Channel for Broadcast: BBC in the evening as that's when younger audiences tend to watch TV however as it is a short film it would be best released to an online audience on Short of The Week or Filmsshort.com

3. Target Audience: BO8 – Bank of Mom and Dad and BO7 – Alpha Families

4. Genre: Mockumentary/Comedy Short Film

5. Style: Style of Music video: Focuses on raw filming and use of head to head interviews for further insight on situations presented

Task 7: Role Allocation

I divided the roles between just me and my partner as it is just us two in this project.

Director - Joshua Stanley
Screenwriter - Collaboration of Alessandro 
Cappuccio and Joshua Stanley

Cameraperson - Daniel Brown

Editor - Alessandro Cappuccio

Producer - Alessandro Cappuccio

Task 6: Storyboard

Task 5: Script V2

Short Film Script:

FADE IN:

INT: LANDAU FORTE SIXTH FORM - MAIN ENTRANCE - MORNING

  

ON VIDEO: The main character, AUSTIN, is new to the sixth form as well as the country as he has just moved from America and meets RICHARD in his first week.

AUSTIN walks towards the first person he sees

AUSTIN       Hi, sorry, could you show me where the math

                  department is?

RICHARD     Yes sure, it’s just down the end of the corridor.

AUSTIN       Thanks, I’m AUSTIN by the way, I’m new.

RICHARD     I’m RICHARD. You don’t sound like you’re from

    here, are you American?

RICHARD examines the foreign student from head to toe as Daniel enters the scene but remains quiet

AUSTIN       Yes, I’m still just getting used to everything.

RICHARD     Yeah, the accent gives it away.

RICHARD turns to Daniel

RICHARD      Hey, watch this.

RICHARD refers back to Austin

RICHARD      I’m actually going into Birmingham on the               weekend to the football match, you should come. 

AUSTIN          Great, I love football!

RICHARD precedes to hand Austin his address written on a small piece of paper

RICHARD        All right there’s my address then, just come   round on Saturday morning and we’ll get the train into the city.

FADE TO BLACK.

FADE IN

         

EXT. RICHARD’S HOUSE – EARLY MORNING

ON VIDEO: Extreme long shot establishes the environment as Austin walks up to RICHARD’s door with his phone in his hand following directions.

RICHARD          Alright mate, have you eaten yet?

AUSTIN            No not had chance to be honest

RICHARD          No worries we’ve got plenty. Have you had                        crumpets before?

Cut to talking head interview with Austin who carries a confused look on his face

AUSTIN            What are crumpets, maybe it’s a type of   cereal?

Cut back to real time

AUSTIN          You know what, I haven’t.

RICHARD        Oh, well trust me they’re good

AUSTIN          Ok then I’ll give them a go

AUSTIN bites into a crumpet with a repulsive face and nodding to hide dislike

Cut back to talking head interview

AUSTIN          Crumpets? Who needs crumpets when you have Pop Tarts?

Cut back to real time

AUSTIN          They’re not too bad.

RICHARD        Well come on, eat up. Otherwise we’ll miss the train.

FADE OUT

FADE IN

INT: VILLA PARK – TRINITY ROAD STAND – AFTERNOON

Scene Three: AUSTIN and RICHARD arrive at the football stadium in the afternoon and get some lunch before going to the stands.

Establishing shot of Villa Park before cutting to inside the ground.

AUSTIN          So what do you normally do before the game them?

RICHARD        Normally just have a couple of drinks and eat a Balti pie.

AUSTIN          A what sorry?

RICHARD        Just wait there.

RICHARD walks away

FADE TO BLACK

FADE IN:

RICHARD        This is what I’m on about.

AUSTIN stares blankly at the pie

Cut to talking head interview

AUSTIN          Curry? In a pie? Honestly the

British go too far sometimes. I would kill for a corndog right now.

Cut back to real time

RICHARD        Do you want one then?

AUSTIN          No, no I’m good, I’m still full from breakfast actually.

RICHARD takes a sip of beer before acknowledging AUSTIN.

RICHARD        Ok, if you want anything let me know.

AUSTIN’s jaw drops and he is speechless

RICHARD see’s this and reacts accordingly.

RICHARD        What?

AUSTIN          Dude your underage you can’t drink that. What if someone see’s

RICHARD        Oh of course its 21 to drink in America, it’s ok its 18 over here.

Cut to talking head interview

AUSTIN          This place is starting to grow on me (nods head in approval). I guess the British have some sense after all.

Cut back to real time

AUSTIN          Oh ok then, so who is your favourite quarterback?

RICHARD        What? Shall we go up to the stands then?

AUSTIN          Yes might as well.

AUSTIN walks out of the bathroom and up the stairs where

he realises he is at a football match rather than an American football match.

Cut to talking head interview

AUSTIN          Seriously. I mean seriously it’s not

football it’s soccer so call it soccer. Still it could have been worse, it could have been a cricket match.

Fade out to black 

EXT. RICHARD’S HOUSE – BACK GARDEN – NIGHT

Scene Four: As its bonfire night AUSTIN decides to join RICHARD in what he thinks will be fireworks, similar to the fourth of July but is in fact mistaken when he sees a bonfire being set and no fireworks in sight.

RICHARD        Oh I forgot to say, its bonfire night today, it’s a bit of a big tradition here, your welcome to stay for a bit if you like.

AUSTIN          Ok, what do you do on bonfire night?

RICHARD        It’s a bit similar to the Fourth of July with all the fireworks but we have big bonfires as well.

AUSTIN Sounds good then

Both walk into the garden where there is fire burning away

Cut to talking head interview

AUSTIN          Ok the fireworks might not be as good as at home but the big fires and marshmallows I can get used to. In fact this place is starting to grow on me (nods head)

Fade out to black. End of film.

Task 5: Script

Short Film Script:

FADE IN:

LANDAU FORTE SIXTH FORM - MAIN ENTRANCE - MORNING

ON VIDEO: The main character (Anthony) is new to the sixth form as well as the country as he has just moved from America and meets Josh in his first week.

Alessandro (A): Hi, sorry, could you show me where the math department is?

Josh (J): Yes sure, it’s just down the end of the corridor.

A: Thanks, I’m Alessandro by the way, I’m new.

J: I kind of guessed that from the accent, I take it your American.

A: Yes, I’m still just getting used to everything

J: I can imagine. Actually I’m going into Birmingham on the weekend to the football, you should come, and you can see some of the city then.

A: Great I love football

Josh hands Alessandro his address on a piece of paper

J: Alright there’s my address then, just come round on Saturday morning and we’ll get the train in.

Scene Two: Alessandro meets Josh for breakfast before going to Birmingham.

J: Alright mate, have you eaten yet?

A: No not had chance to be honest

J: No worries we’ve got plenty. Have you had crumpets before?

(Cuts to Alessandro’s sub conscious)

A: (looking confused) What are crumpets, maybe it’s a type of cereal?

(Cuts back to reality)

A: You know what, I haven’t.

J: Oh, well trust me they’re good

A: Ok then I’ll give them a go

Alessandro bites into a crumpet

(Cuts to sub conscious)

A: (Exaggerated) What is it, is it toast, is it pancakes, I don’t know it’s just weird, is it even a breakfast? (sighs) The things I’d do for a pop tart right now (shakes head).

(Cuts back to reality)

A: They’re not too bad you know.

J: well come on, eat up otherwise we’ll miss the train.

Scene Three: Alessandro and Josh arrive at the football stadium in the afternoon and get some lunch before going to the stands.

There is a shot of Villa Park before cutting to inside the ground.

A: So what do you normally do before the game them?

J: normally just have a couple of drinks and a Balti pie.

A: (Laughs) What?

J: Just wait there.

Josh walks away as the screen fades out

The screen then fades in

J: This is what I’m on about.

Alessandro stares blankly at the pie

(Cuts to sub conscious)

A: (Angry and confused) curry. In a pie. Honestly the British go to far sometimes. (Pause and shake head) I would kill for a corndog right now.

(Cuts to reality)

J: Do you want one then?

A: No, no I’m good, I’m still full from breakfast actually.

Josh takes a sip of beer before acknowledging Alessandro.

J: Ok, if you want anything let me know.

Alessandro’s jaw drops and he is speechless

Josh see’s this and reacts accordingly.

J: What?

A: Dude your underage you can’t drink that. What if someone see’s

J: Oh of course its 21 to drink in America, it’s ok its 18 over here.

(Cuts to sub conscious)

A: This place is starting to grow on me (nods head in approval). I guess the British have some sense after all.

(Cuts to reality)

A: Oh ok then, so who is your favourite quarterback?

J: (Laughter) What? Shall we go up to the stands then?

A: Yes might as well.

Alessandro walks out of the bathroom and up the stairs where he realises he is at a football match rather than an American football match.

(Cuts to sub conscious)

A: (Deeply unsettled) Seriously. I mean seriously it’s not football it’s soccer so call it soccer. Still it could have been worse, it could have been a cricket match.

(Cuts to reality) and the scene fades out.

Scene Four: As its bonfire night Alessandro decides to join Josh in what he thinks will be fireworks, similar to the fourth of July but is in fact mistaken when he see’s a bonfire being set and no fireworks in sight.

J: Oh I forgot to say, its bonfire night today, it’s a bit of a big tradition here, your welcome to stay for a bit if you like.

A: Ok, what do you do on bonfire night?

J: It’s a bit similar to the Fourth of July with all the fireworks but we have big bonfires as well.

A: Sounds good then

Both walk into the garden where there is fire burning away

(Cuts to sub conscious)

A: Ok the fireworks might not be as good as at home but the big fires and marshmallows I can get used to. In fact this place is starting to grow on me (nods head)

Fade out to black. End of film.

Task 4: Target Audience

Young and Rubicam’s theory creates division of psychographics in terms of audience. By observing current existing products in relation to our own we’ve determined that the most suitable audience in terms of this model would be explorers. Typically these apply to those looking for an adventure and willing immerse themselves into another culture. This audience fits our production as the narrative of our production portrays an average 17 year old taking on another culture and emphasizing the differences encountered to create a humorous situation for the viewer to relate to. This specific target audience covers a young age demographic which benefits us as the comedy within the film would be most suitable and aimed at younger audiences within the ages of 16-24. In terms of social class, the film would most apply to an upper working class/lower middle class audience that still lives at home and in education can afford to travel and cover new experiences through financial aid of their parents.

The information locally provided by YouGov.co.uk supports my thoughts as it portrays the audience for a show such as Modern Family, which focuses on the same target audience we are aiming for with our production, to be generally males from ages 18-24 living in more densely populated areas and in a higher social grade. This generally portrays a passive audience that watches the show for recreational and entertainment purpose.

The Mosaic model provides an even smaller division to class individuals into. According to this model the most suitable audiences for our film would be considered BO8 – Bank of Mom and Dad and BO7 – Alpha Families. BO8 represents a demographic that continues to receive vast financial support whilst engaging in education, part-time work, and travel. These are typically well off families that may have found themselves experiencing culture clashes throughout their lives therefore able to relate to the situations portrayed within the production. BO7 represents families with fast-paced lives willing to potentially relocate for career purposes and may also find themselves in relation to the situations portrayed.

December feedback

You are working at level 2 and can push this up to ‘proficient’ by publishing evidence.  Some discussion of target audience shows awareness of methods of segmenting audiences. 

A script shows effective planning, a digital storyboard using storyboard that show planning, production schedule.  ( cells show scenes rather than shot types.

Synopsis and mind map outlines the idea

Some discussion of the creative journey

Some analysis of short films and music videos shows research into texts used in the class

Targets

·      Develop your response beyond the obvious. Reflect and fully explain for the higher grades.

·      Profile your audience in terms of lifestyle. Use the You-gov model to help you to structure this.

·      Storyboard each shot to show proficiency. A drawn storyboard is often easier for this. 

·      Personalize research. Look for short films that have inspired you. 

·      Publish all documentation and planning to show all the work that has gone into developing the idea.

·      Reflect on progress and skills developed through regular posts about your creative journey.